In the fashion industry others like to sign contracts with the top brands & innovative, promising labels, Rihanna prefers her homeland for her promotional campaign. This September Barbados will see the famous singer on the Billboards everywhere.
It was not so long ago when popular
model Bar Refaeli made the news with her high profile promotional campaign in
her native country Israel where she posed against the top locations of Israel
including the Holy places. Now it’s the turn of Pop singer and song writer
Rihanna to jump into her shoes for her native country, Barbados. Rihanna will be promoting Babados this September
with her killer looks.
R&B star Rihanna has signed on as a spokesmodel for
Barbados tourism. Rihanna, 24-year-old was spotted doing a photo shoot for the
campaign donning a white long dress and frolicking on the beach this week
according to aceShowBiz reports. While Rihanna has earlier been released by
cosmetic brand Nivea for being too sexy, Barbados tourist authority believed
otherwise and nominated her to be the face for three years.
"Rihanna has signed a three-year contract with the Barbados Tourist
Authority (BTA) to promote the island," said Adrian Elcock, BTA chairman. The
production on the promotional campaign is expected to begin soon and will be
launched in September.
"Rihanna has signed a three-year contract with the Barbados Tourist Authority (BTA) to promote the island," said Adrian Elcock, BTA chairman. The production on the promotional campaign is expected to begin soon and will be launched in September.
The contract was signed about a year
ago between the pop star and her country’s Tourism Authority. The three year
deal includes promoting the small exotic island country as a tourist
destination. From next month we will all be able to stare at Rihanna riding a
horse and posing against some of the most virgin beaches Barbados has to offer.
Her role as the new ambassador of
Barbados comes only a short time after Rihanna lost her contract with Nivea.
The giant cosmetics company claimed the pop star looked too sexy on billboards,
and that the ad does not adhere to the company's purpose. Well, now the new
face of Barbados can pose in sexy bikinis and tiny outfits on the exotic
beaches as much as she likes. After all, this is going to make Barbados one of
the hottest destination attractions for tourists from all around the world.
Adrian Elcock, Chairman of the Barbados
Tourism Authority said that Rihanna happily agreed to support her country on
this ad campaign. The campaign is going to be launched next month, and will be
spread across the new media, social media and on many subways and billboards.
According to Elcock, September is the perfect time for launching the campaign,
hence the winter season in Barbados has lots of attractions on and off the
beaches. If you ask Rihanna, this is where you wanna spend your winter
vacation!